Privacy policy

This Privacy Policy describes how vdsmetalworks.co.uk (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify and Klaviyo email marketing platform.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, Facebook, 


  • Examples of Personal Information collected: email and/or phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.

  • Minors

    The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

    Sharing Personal Information

    We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

    • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
    • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
    • We use Facebook for remarketing and statistical purposes. You can read more about how Facebook uses your Personal information here: https://www.facebook.com/full_data_use_policy.
    • We use Klaviyo to share useful information with our subscribers and send promotional emails.  You can read more about how Klaviyo uses your Personal information here: https://www.omnisend.com/privacy/

    Behavioural Advertising

    As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

    • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
    • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
    We use Facebook advertising and Klaviyo to help us create tailored offers for our customers. You can read more about how Facebook and Klaviyo uses your Personal Information here:

  • For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

    You can opt out of targeted advertising by:

  • Klaviyo- message us for removal from our subscription list or find a link at the bottom of any email that you have received from us.

  • Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

    Using Personal Information

    We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Lawful basis

    Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Retention

  • When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

    Automatic decision-making

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

    We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

    Services that include elements of automated decision-making include:

    • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
    • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

    Selling Personal Information

    We do not sell our customers or subscribers personal information.

    Your rights

    GDPR

    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

    Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

    Cookies and Similar Technologies

    VDS Metalworks LTD uses cookies and similar technologies on vdsmetalworks.co.uk to operate our online store, remember shopping basket information, understand website performance, and, where permitted, measure advertising effectiveness.

    Cookies are small files stored on your device when you visit a website. Some tracking technologies, such as pixels, perform similar functions.

    Types of Cookies We Use

    Strictly Necessary Cookies

    These cookies are essential for our website to function correctly. They support features such as website security, shopping baskets, checkout, and remembering cookie consent choices. These cookies cannot be disabled through our cookie consent banner.

    Analytics Cookies

    Analytics cookies help us understand how visitors interact with our website, which pages are visited, and how we can improve our services.

    We use Shopify analytics and Google Analytics 4. Google Analytics cookies may include _ga and cookies beginning with _ga_. The exact cookies used may change as services are updated.

    Marketing and Advertising Cookies

    Where enabled and permitted, we may use technologies provided by Google, YouTube, Facebook and Instagram to measure advertising performance and provide relevant marketing.

    Marketing service providers, including Klaviyo where applicable, may also process information in connection with marketing communications.

    Managing Your Cookie Preferences

    We use Avada Cookie Consent to display our cookie banner and provide visitors with options to accept or reject optional cookies.

    Strictly necessary cookies remain active because they are required for the operation of our website.

    You can also manage or delete cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, including shopping basket and checkout features.

    If you wish to withdraw or change your previous cookie consent and cannot access the consent banner again, please contact us at sales@vdsmetalworks.co.uk.

    Further Information

    For more information about how our service providers handle personal information, please visit:

    If you have questions about our use of cookies or your personal information, please contact VDS Metalworks LTD at sales@vdsmetalworks.co.uk.